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Management of Business Science MBA

Rural Marketing - BA8010

AN OVERVIEW OF RURAL MARKETING


-> Scope of Rural Marketing
-> Concepts and Components of rural markets
-> Classification of rural markets
-> Factors differentiating Rural marketing from Urban marketing
-> Rural Marketing Environment
-> Mechanisms of Rural Marketing
-> APEDA (Agricultural and Processed Food Products Export Development Authority)
-> SWOT analysis
-> Rural Areas Requirement
-> Recent trends in Rural Demand

RURAL MARKET AND DECISION


-> Consumer buying behavior models
-> Factors Affecting Consumer Buying Behavior
-> Economic and Political Factors
-> Characteristics of Rural Consumer
-> What Personality Reveals about a Brand
-> Information Search and pre-purchase evaluation
-> Stages in consumer buying process
-> Diffusion of Innovation
-> Opinion Leadership
-> Factors of Brand loyalty

PRODUCT DISTRIBUTION


-> Segmenting, Targeting and Positioning
-> Prerequisites for Effective Segmentation
-> Approaches to Rural Segmentation
-> Targeting
-> Positioning
-> Product Strategies
-> Classification of Products
-> New Products Development
-> Distribution Strategy
-> PDS Network
-> Distribution model
-> Emerging Distribution Models

RURAL CONSUMER BEHAVIOUR IN MARKETING RESEARCH


-> Challenges in Rural Communication
-> Developing Effective Communication
-> Determining Communication Objectives
-> Electing the communication channels
-> Rural Media
-> The media model

TRENDS IN RURAL MARKETING


-> Trends in Rural Marketing
-> Types of Consumer Credit
-> Sources of Consumer Finance
-> Important Questions and Answers: Business Science - Rural Marketing

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