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Management of Business Science MBA

Marketing Management - BA8206

INTRODUCTION


-> Marketing
-> The Marketing Environment
-> Marketing Interfaces with other functional areas
-> Marketing In Global Environment - Prospects And Challenges

MARKETING STRATEGY


-> Marketing strategy
-> Strategies For Industrial Marketing
-> Consumers Marketing
-> Service Marketing
-> Competitor Analysis
-> Strategic Marketing Mix Components

MARKETING MIX DECISIONS


-> Marketing Decisions
-> New Product Planning
-> The Product Life Cycle
-> Market Segmentation
-> Target Marketing and Positioning
-> Channel Management
-> Advertisement and Sales Promotion
-> Pricing Strategy

BUYER BEHAVIOUR


-> Understanding Industrial & Individual Buyer Behaviour
-> Individual or Consumer Buying Behavior
-> Online Buyer Behavior
-> Customer Relationship Management
-> Customer Acquisition
-> Customer Retention
-> Strategies For Retaining Customers
-> Functions of Customer Retention
-> Customer Defection

MARKETING RESEARCH AND TRENDS IN MARKETING


-> Marketing Information System
-> Marketing Research
-> Advertising and Types of advertising
-> Consumer Behaviour
-> Retail Research Introduction
-> Cause-Related Marketing
-> Ethics in Marketing
-> Online Marketing Trends

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